Articles are an important piece of content that can draw inspiration from a story tied to a product or service. Article content can emphasize a problem within a specific industry, discuss current events, and explain how ideas or events relate to your company. To drive traffic to your company’s site, articles must be tailored to your audience and engaging in a way that grasps their attention. Before you publish an article, you’ll need to ensure that it can earn a favorable ranking on search engines to achieve maximum results.
In addition to the content, there is a grammatical context for words that can define a noun and give the reader a better understanding as to what story is being told. In this article, we will define written and grammatical articles, article schema, and how to use article schema to improve SEO.
A written article is typically created by a content creator to build a relationship with a brand’s target audience as well as deliver actionable insights to users. In other words, you’re applying direct knowledge and experience and sharing it with the rest of the world to utilize and benefit.
Despite the industry you work in, quality article content poses a chance to generate leads and drive more traffic to your website. Therefore, a content creator with previous experience in telling a story on behalf of a brand can increase your likelihood of attracting new customers while connecting with other impactful thought leaders in your industry.
Blog posts play a centralized role in augmenting content marketing initiatives, and they’re generally short. If they’re written effectively, they’ll be ranked highly on search engines and users can take time to read them directly from their page and share it on their social media channels.